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AUTOMATED AUDIT · GROWTH LAB · EXPERT EXECUTION

  • Five priority competitors
  • Seven audit areas
  • Three scenario views
  • English + Arabic outputs

Medical marketing a step ahead

Care Journey reviews the digital signals shaping discovery and demand, converts the evidence into service and budget scenarios, and moves the approved plan into coordinated execution through our connected DCMS™ workflow.

  • Analyze your market signals
  • Compare against selected local competitors
  • Choose services based on evidence
  • Review scenarios before execution begins

Clinic Marketing that works

A healthcare marketing audit should do more than list technical issues. It should explain how a clinic is being discovered, where competitors are stronger, which service lines have demand, and which marketing actions are most likely to change the commercial position.

 

Care Journey brings local search, Maps, AI-search visibility, social evidence, reputation, website conversion and paid-media signals into one benchmarked view. Growth Lab then translates those findings into a selectable, editable and commercially reviewable plan.

 

easy

Automation

Content stacking

Our system works with horizontal rows of content which are stacked automatically according to the specific patient's stage in the recovery/follow-up.

Personalized scheduling

Our system automatically creates an ideal schedule for each patient based on his/her diagnosis, time of diagnosis, demographic variables and language.

2-way communication

Information is collected from the patient through questionnaires/surveys and feedback. Content is triggered based on the answers provided. You may also integrate the emails with links to chatbots.

HIS Integration

Integration with HIS is available if your system has a compatible API. This service is only available if you are taking more than 5 Care Journey tracks. An optional on-premise anonymising engine ensures no identifying part of your patient data does not leave your servers.

personalize

Custom design
with your
logo and photograph incorporated

  • All messages are designed to look and sound like they are coming from you
  • Messages are customized with the patient’s name, diagnosis date and condition
  • Factual content of messages consistent with the progress of the patient

measure success

Our system tracks reading and clicking rates for all communication and helps us continuously improve the content to ensure maximum engagement at every step of the Care Journey. 

continuous engagement

Merging Tracks

If the communication relevant to a condition runs out in a few months, you can set the tracks to converge onto the generic or demographic based tracks, so that your communication with them stays continuous.